July 2026
Packaging Design
Developed a campaign concept for Jukebox, a sister brand for Dr. Squatch, exploring how bold illustration, expressive typography, color, and playful visual storytelling could come together to create an engaging and recognizable brand experience. The concept was designed to capture the brand’s energetic personality while creating a flexible visual direction that could extend across digital, social, and product-focused applications. I focused on building a strong balance between character and communication, using illustration and composition to create a memorable visual language that connects the product with its audience.
SOAP PACKAGING: NEW YEARS THEME
1. CHAMPAGNE FIZZ is a Jukebox Soap inspired by the sparkle and excitement of New Year's celebrations. Using the general template, featuring shimmering gold details and a bubbly champagne-inspired fragrance, wanted to convey the joy of new beginnings and celebration.
2. SNOWFLAKE STARDUST is a Jukebox Soap inspired by the sparkling fireworks and the winter of New Year's Eve. Using the general template, featuring delicate snowflake details and shimmering accents, wanted to capture the winter night sky filled with celebration and turns every shower into a sparkling new year.
3. SASSY NANNY (female goat) is a Jukebox Soap inspired by the vibrant energy and rich traditions of the Lunar New Year. Using the general template, featuring the zodiac year of the GOAT. Intended to capture the warmth of a festive celebration with spicy cinnamon scent.
Hero Banners
Developed a campaign concept for Dr. Squatch featuring hero banners and supporting email imagery that bring together bold illustration, expressive typography, color, and playful visual storytelling. The work was designed to capture the brand’s energetic personality while creating engaging, cohesive visuals across digital touchpoints, with a focus on strong composition, product storytelling, and audience engagement.
1. SASSY NANNY
2. SNOWFALL STARDUST / CHAMPAGNE FIZZ
